LEGO

HOSPITALITY
2018 Jiaxing, China
In collaboration with HZ Creation

The design was directly influenced by the LEGO itself, following the company’s iconic bricks and its colors. The design has provided a new canteen area, improving room spaces and other facilities for all employees, optimizing all together meeting centers and offices areas. LEGO-familiar motifs and elements have been employed throughout the space, including the round lamps in the canteen area, taking the famous brick as a reference. The LEGO mini-figures as the macro-graphics ones create a bold presence throughout the space, inspiring creativity, engagement and reinforcing the LEGO visual identity. The atmosphere looks informal and inspirational, making it ideal for employees to get together, “where only the best is good enough”.

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